Makeup has become an essential part of everyday life in Pakistan, whether it’s for a casual outing, a wedding, or even a quick office look. Over the years, the demand for high-quality cosmetics has grown rapidly, and today Pakistani women have access to a wide variety of makeup brands in Pakistan — from affordable local options to premium international names.
What makes this beauty industry exciting is the mix of choices. On one hand, we have local Pakistani makeup brands like Masarrat Misbah, Luscious, and Medora that understand our skin tones, climate, and budget-friendly needs. On the other hand, international makeup brands such as Maybelline, MAC, and Huda Beauty are also highly popular, offering luxury and trend-setting products.
Choosing the right brand matters because it’s not just about color and style — it’s also about quality, skin-friendliness, and price range. A good makeup brand can enhance your look, give you confidence, and still protect your skin, while the wrong one may cause irritation or look unnatural.
In this blog, we’ll explore the Top 10 Best Makeup Brands in Pakistan, their history, trusted products, price ranges, and which type of audience they are best suited for — so you can decide which brand deserves a spot in your beauty kit.
1. Masarrat Misbah Makeup – Best Halal Makeup Brand in Pakistan
Masarrat Misbah Makeup (MM Makeup) was launched by Masarrat Misbah, a well-known beautician and philanthropist, famous for her Depilex salon chain. In 2014, she introduced Pakistan’s first halal-certified makeup line, filling a gap for women who wanted beauty products that align with their lifestyle and values.
Style, Variety & Products
The brand offers a complete range including foundations, powders, blushes, lipsticks, and highlighters. Its star product, the Silk Foundation, is praised for shades that truly match Pakistani skin tones. Lipsticks also stand out for their flattering, desi-friendly color palette in both matte and creamy finishes.
Trust Factors
- Halal-certified (no animal-derived or harmful ingredients).
- Specially designed for Pakistani climate and skin tones.
- Backed by the reputation of Masarrat Misbah, a trusted name in beauty.
Price Range
- Foundation: PKR 1,800 – 2,500
- Lipsticks: PKR 1,200 – 1,800
- Face powders/blush: PKR 1,500 – 2,000
Best For: Women who want safe, halal-certified makeup that looks natural and lasts all day. Ideal for working women and brides.
2. Luscious Cosmetics – Popular Vegan Makeup Brand in Pakistan
Founded in 2007, Luscious Cosmetics quickly became one of the most recognizable Pakistani makeup brands both locally and internationally. The brand gained attention for its bold packaging and trendy approach, while committing to being 100% cruelty-free and vegan-friendly — a rare quality in South Asian beauty products.
Style, Variety & Products
Luscious offers everything from lipsticks and glosses to eyeshadow palettes, foundations, powders, and mascaras. Their lipsticks are highly pigmented, while the eyeshadow palettes blend beautifully and deliver international-level results. The brand is also known for experimenting with vibrant shades, making it a favorite among trendsetters.
Trust Factors
- Cruelty-free and vegan-certified.
- One of the few Pakistani brands with international recognition.
- Consistent product quality since its launch in 2007.
Price Range
- Lipsticks: PKR 1,500 – 2,200
- Eyeshadow palettes: PKR 2,500 – 4,000
- Face products: PKR 2,000 – 3,000
Best For: Makeup enthusiasts who love experimenting with bold, trendy looks. A perfect choice for young women, influencers, and makeup artists who want reliable color payoff without spending on luxury imports.
3. Miss Rose – Affordable International Makeup Brand in Pakistan
Miss Rose is an internationally manufactured brand that quickly became one of the most affordable makeup brands in Pakistan. While it isn’t Pakistani-owned, it is massively popular because of its wide variety, easy availability, and budget-friendly pricing. Over the past few years, Miss Rose has become a go-to choice for students and beginners entering the world of makeup.
Style, Variety & Products
Miss Rose offers everything from foundations, concealers, lipsticks, and eyeliners to eyeshadow palettes and blush kits. Their eyeshadow palettes are especially loved for having trendy shades at very low prices. The lipsticks are another hot-seller, coming in matte and glossy finishes. Although not considered luxury-level, the brand does a decent job at providing everyday makeup options.
Trust Factors
- Very affordable and easily available in Pakistan (both online and offline).
- Wide shade range, especially in lipsticks and eyeshadows.
- Popular among young women, beginners, and casual makeup users.
Price Range
- Foundations: PKR 600 – 1,200
- Lipsticks: PKR 300 – 800
- Eyeshadow palettes: PKR 1,000 – 2,500
Best For: Miss Rose is best suited for students, beginners, and budget-conscious buyers who want a full makeup collection without spending too much.
4. Rivaj UK – Budget-Friendly Makeup Brand in Pakistan
Rivaj UK is a popular drugstore makeup brand in Pakistan, often seen in local stores and cosmetic shops. Despite the “UK” in its name, the brand is primarily distributed and marketed in Pakistan. It has built a strong reputation as one of the cheapest and most accessible makeup brands in the country.
Style, Variety & Products
Rivaj UK covers a wide variety of everyday makeup including compact powders, lipsticks, eyeliners, mascaras, nail polishes, and blushes. Their compact powder and liquid lipsticks are especially popular, as they offer surprisingly good results for the price. Rivaj products are designed for daily wear, making them a practical choice for women who want simple, no-fuss makeup.
Trust Factors
- Known for affordability and accessibility across Pakistan.
- Widely available in local stores and online.
- Trusted by budget-conscious users for everyday wear.
Price Range
- Compact powders: PKR 400 – 800
- Lipsticks: PKR 300 – 700
- Mascaras & eyeliners: PKR 400 – 900
Best For: Rivaj UK is best for daily makeup users, students, and working women who need quick, affordable products that are easy to replace.
5. Atiqa Odho Cosmetics – Celebrity Makeup Brand in Pakistan
Launched by veteran actress Atiqa Odho in the early 2000s, Atiqa Odho Cosmetics is one of the first celebrity-owned makeup brands in Pakistan. The brand started with a vision to provide Pakistani women with affordable, locally-made cosmetics that suit their everyday beauty needs. Over the years, it has become known for its accessibility and wide distribution across Pakistan.
Style, Variety & Products
Atiqa Odho Cosmetics primarily focuses on lipsticks, blushes, and face powders. The lipsticks are the most popular product, available in a variety of shades that complement South Asian skin tones. The brand’s products are practical, simple, and designed for women who want basic, reliable makeup for daily use.
Trust Factors
- Backed by Atiqa Odho, a trusted name in Pakistan’s entertainment and beauty industry.
- Locally manufactured, catering specifically to Pakistani consumers.
- Affordable, with shades and formulas that match desi preferences.
Price Range
- Lipsticks: PKR 500 – 900
- Blushes & powders: PKR 600 – 1,200
Best For: Atiqa Odho Cosmetics is ideal for women looking for reliable, pocket-friendly makeup that works for everyday wear, especially those who prefer classic shades over trendy experiments.
6. Bling by Nadia Hussain – Professional Makeup Brand in Pakistan
Supermodel, dentist, and entrepreneur Nadia Hussain launched Bling by Nadia Hussain as a professional-grade Pakistani makeup brand. Unlike many local brands, Bling was created with a focus on high-performance products that could compete with international standards. It’s especially popular among brides and salon professionals who want strong color payoff and durability.
Style, Variety & Products
Bling offers a wide variety of foundations, lipsticks, eyeshadow palettes, eyeliners, mascaras, and blushes. The brand is known for its bold colors, strong pigmentation, and long-lasting formulas. Their lipsticks and eyeshadows are often praised by makeup artists for giving an international-quality finish at local prices.
Trust Factors
- Created by Nadia Hussain, a respected figure in Pakistan’s fashion industry.
- Marketed as professional-grade makeup suitable for salon use.
- Strong color payoff and long-lasting wear trusted by brides and makeup artists.
Price Range
- Lipsticks: PKR 1,000 – 1,800
- Foundations: PKR 2,000 – 3,000
- Eyeshadow palettes: PKR 2,500 – 4,000
Best For: Bling is best for brides, professional makeup artists, and women who love bold, statement looks. It’s a good choice if you want international-style makeup without always relying on imported brands.
7. Medora of London – Affordable Makeup Brand in Pakistan
Medora of London, often simply called Medora, has been one of the most popular and oldest affordable makeup brands in Pakistan. Established decades ago, it became a household name for budget-friendly cosmetics, especially lipsticks. Despite its “London” branding, Medora has been widely produced and distributed for the Pakistani market, making it a trusted choice for generations of women.
Style, Variety & Products
Medora is best known for its lipsticks, which come in hundreds of shades at extremely pocket-friendly prices. The lipsticks are available in both matte and glossy finishes, making them a staple in many makeup kits. Apart from lipsticks, Medora also produces nail polishes, face powders, and eyeliners, but it’s the lipsticks that have earned legendary status.
Trust Factors
- Decades-old presence in the Pakistani cosmetics industry.
- Extremely affordable and widely available in local stores nationwide.
- Known for providing a massive shade range to suit all preferences.
Price Range
- Lipsticks: PKR 250 – 500
- Nail polishes: PKR 200 – 400
- Face powders: PKR 400 – 700
Best For: Medora is perfect for students, beginners, and everyday users who want a wide range of lipsticks at an unbeatable price.
8. ZERO Makeup by Nabila – Premium Makeup Brand in Pakistan
Launched by celebrity stylist and makeup artist Nabila Maqsood, ZERO Makeup is one of the most innovative and premium Pakistani makeup brands. Introduced with the vision of “less is more,” Nabila designed the brand for women who prefer natural, effortless beauty without spending hours on heavy makeup.
Style, Variety & Products
The star product of ZERO Makeup is the Palette, a compact all-in-one kit that includes foundation, concealer, blush, lipstick, and powder, perfectly matched to Pakistani skin tones. It’s designed for quick touch-ups and everyday natural looks. Unlike other brands that focus on variety, ZERO keeps its range minimal and curated.
Trust Factors
- Created by Nabila, one of Pakistan’s most renowned makeup artists.
- Promises international-standard quality while being tailored for local complexions.
- Promoted as a professional-grade yet minimalist makeup solution.
Price Range
- ZERO Makeup Palette: PKR 4,500 – 6,000
- Other products (limited range): PKR 3,000 – 5,000
Best For: ZERO Makeup is ideal for working women, travelers, and minimalists who want a quick, all-in-one solution for natural makeup looks without compromising on quality.
9. Alezem Beauty – Rising Makeup Brand in Pakistan
Alezem Beauty is a relatively new but fast-growing Pakistani makeup brand that has quickly built a loyal following, especially among younger women and influencers. Founded with the idea of making high-quality products at affordable prices, Alezem has positioned itself as a trendy, modern brand that keeps up with the latest beauty trends.
Style, Variety & Products
The brand offers a wide range of products including foundations, liquid lipsticks, blushes, eyeshadow palettes, and setting sprays. Their foundations and lip products are particularly popular for their smooth texture and long-lasting finish. Alezem Beauty also experiments with packaging and trendy shades, which makes it very appealing to the Instagram generation.
Trust Factors
- Proudly a local Pakistani brand with modern formulations.
- Quickly gained trust through influencers and positive reviews.
- Focuses on providing affordable dupes of international favorites.
Price Range
- Foundations: PKR 1,200 – 2,000
- Lipsticks: PKR 800 – 1,500
- Eyeshadow palettes: PKR 2,000 – 3,500
Best For: Alezem Beauty is perfect for students, young professionals, and makeup lovers who want trendy, affordable, and Instagram-worthy products without breaking the bank.
10. Saeed Ghani Cosmetics – Herbal Makeup Brand in Pakistan
Saeed Ghani is one of the oldest and most trusted herbal beauty brands in Pakistan, with a history going back to 1868. Originally famous for its natural skincare, oils, and herbal products, the brand later expanded into cosmetics and makeup. Saeed Ghani is widely recognized for blending traditional herbal expertise with modern beauty needs.
Style, Variety & Products
Their cosmetic range includes foundations, lipsticks, kajals, compact powders, and blushes, often infused with natural extracts. The herbal kajal and lipsticks are especially popular for being gentle on the skin. Saeed Ghani stands out from other brands because it combines makeup with herbal benefits, making it unique in the Pakistani market.
Trust Factors
- Established legacy of more than 150 years in beauty and wellness.
- Known for herbal and natural formulations.
- Trusted across generations as an affordable, safe beauty brand.
Price Range
- Lipsticks: PKR 500 – 1,200
- Face powders: PKR 600 – 1,200
- Kajal & herbal products: PKR 300 – 800
Best For: Saeed Ghani is best for women who prefer natural, herbal-based makeup and want affordable products that are gentle on the skin.
Best Makeup Brands by Category in Pakistan
Not all makeup brands excel in every category — some are known for their foundations, others for lipsticks or eye makeup. To make it easier, here’s a breakdown of the best makeup brands in Pakistan based on their standout products.
Best Foundation Brands in Pakistan
When it comes to base makeup, foundations need to be long-lasting, lightweight, and compatible with Pakistani skin tones and weather.
- Masarrat Misbah Makeup (MM Makeup) – Famous for its Silk Foundation, a halal-certified formula with shades that perfectly match desi skin tones.
- Maybelline – The Fit Me Foundation is one of the most used worldwide and loved in Pakistan for oily and combination skin.
- ZERO Makeup by Nabila – Offers all-in-one palettes with foundation and concealer, ideal for minimalists and working women.
Best Lipstick Brands in Pakistan
Lipsticks are the heart of any makeup collection, and Pakistani women love a good shade range with long wear.
- Medora of London – Known as the most affordable brand with hundreds of shades in matte and glossy finishes.
- Luscious Cosmetics – Vegan-friendly, pigmented lipsticks with bold and trendy colors.
- Masarrat Misbah Makeup – Offers creamy and matte lipsticks in desi-friendly shades.
Best Eye Makeup Brands in Pakistan (Eyeliner, Mascara, Eyeshadow)
Eye makeup is essential for every look — whether it’s a bold eyeliner or a soft nude eyeshadow.
- Huda Beauty – Internationally loved for its high-pigment eyeshadow palettes, perfect for bridal and party looks.
- Christine Cosmetics – Popular for budget-friendly eyeliners and kajals, widely available in Pakistan.
- Maybelline – Famous for the Colossal Mascara and gel eyeliners, which are smudge-proof and long-lasting.
Best Compact/Face Powder Brands in Pakistan
Face powders and compacts help set the foundation and control shine, making them must-haves for daily use.
- Rivaj UK – Affordable compact powders that give natural coverage for everyday wear.
- MAC – The Studio Fix Powder Plus Foundation is a high-end favorite, offering full coverage and a flawless finish.
- Saeed Ghani – Known for its herbal-infused powders, a good choice for women who prefer natural makeup.
FAQs – Best Makeup Brands in Pakistan
Which makeup brand is best for sensitive skin?
For sensitive skin, it’s always important to choose brands that use skin-friendly and halal-certified ingredients. Masarrat Misbah Makeup (MM Makeup) is considered one of the best for sensitive skin in Pakistan because it’s free from harsh chemicals and specially formulated for desi skin tones. Another good option is ZERO Makeup by Nabila, which offers lightweight formulas that don’t clog pores.
Which affordable makeup brand is most popular in Pakistan?
When it comes to budget-friendly options, Medora of London easily takes the lead. Its lipsticks and compacts are widely available, come in a huge shade variety, and are priced very low compared to other brands. Rivaj UK and Christine Cosmetics are also very popular for everyday makeup because they offer good quality at pocket-friendly prices, making them a favorite among students and working women.
Are Pakistani makeup brands better than imported ones?
It depends on what you’re looking for. Pakistani makeup brands like MM Makeup, Luscious, and Medora have the advantage of being tailored to local skin tones, climate, and budget, making them more practical for daily use. On the other hand, imported makeup brands like Huda Beauty, MAC, and Maybelline often offer premium quality, trend-setting products but at a higher price point. For daily wear, many women prefer local brands, while for bridal or luxury looks, imported brands are often the top choice.
Conclusion – Best Makeup Brands in Pakistan
The beauty industry in Pakistan has grown rapidly, offering women a wide variety of choices across local, affordable, and luxury makeup brands. For budget-friendly options, Medora of London, Rivaj UK, and Christine Cosmetics remain the top picks, making it easy for students and working women to enjoy good-quality makeup without breaking the bank. If you’re looking for trusted local brands, names like Masarrat Misbah Makeup, Luscious Cosmetics, and Atiqa Odho stand out for their skin-friendly formulas and shades that perfectly match desi skin tones. On the luxury side, ZERO Makeup by Nabila, Huda Beauty, and MAC are go-to brands for women who want premium quality and flawless finishes.
No matter which brand you choose, always remember to buy authentic products from trusted sellers. Counterfeit makeup is common in the market and can harm your skin. Shopping wisely ensures not only better results but also healthier skin in the long run.
With so many options available, the best makeup brand in Pakistan is the one that suits your skin type, budget, and personal style. Whether you’re a student, a working professional, or a bride-to-be, there’s a perfect brand waiting for you.